About Us

A Vision for Allston

Allston Village Main Streets works to develop a thriving commercial district by assisting neighborhood businesses and promoting the physical and cultural vitality of Allston Village

About AVMS

Allston Village Main Streets is a volunteer-driven, 501(c)(3) non-profit organization that seeks to guide the development of Allston Village.

Founded in 1996, we work to help make Allston Village a thriving, safe, friendly business district, by beautifying and supporting the Allston business district, and promoting the health, cultural and artistic vitality of Allston Village.

AVMS provides technical assistance to new and existing businesses, locates grants to implement maintenance and design improvements, hosts events that draw people into Allston, and advocates on behalf of the neighborhood. Allston is a young, artistic, diverse food and entertainment centered commercial corridor, and the work we do helps to maintain it as a vibrant destination.

The programs and events AVMS runs is planned, developed, and executed by a small team dedicated to making Allston a great place to live, work, dine, shop and play! The work we do is made possible by civic-minded neighborhood volunteers and community partners.

If you’re interested in learning more about getting involved in our programs, click the links below!

Join a Committee!

Become a Sponsor!

Meet the Team

Steve Marcelin

Steve Marcelin serves as the Executive Director for Allston Village Main Streets. Bringing a wealth of grassroots experience from his years supporting community programs and directing neighborhood events—including neighborhood tree lightings, farmers markets, and cultural festivals. Steve brings a strong background in event planning, program management, and neighborhood activation.

Outside of work, you can find Steve hitting the gym, biking around Boston, or eating his way around Allston. He is deeply passionate about food access, community engagement, and fostering vibrant atmosphere for local businesses.

Executive Director

Genesis Lara

Genesis Lara serves as the Program Manager for Allston Village Main Streets. She completed her Bachelor of Fine Arts in the SIM Program at
Massachusetts College of Art and Design, specializing in event production and community-centered creative work. Genesis brings a
strong background in sustainability, design, and neighborhood engagement, with experience supporting local initiatives, event companies & artists.

Outside of work, she enjoys exploring creative projects, spending time outdoors, and discovering new spots around the world. She is passionate about using art, storytelling, and collaboration to strengthen community connections.

Program Manager